Work

About

For recruiter

E.

Let's Talk

E.

E.

Edoardo Sportelli,
Senior UI/Product Designer | 10+ Years Experience. Scaling complex products through systematic interfaces and high-level design decisions.

Download PDF

Summary

Senior UI / Product Designer with 10+ years of experience in complex, multi-platform products. Specialized in design

systems, UI architecture, and scalable processes across automotive, fintech, and enterprise products. Experienced in

mentoring designers, collaborating with product and engineering, and progressively taking on leadership and

strategic responsibilities to bring structure and long-term vision to complex environments.

Core Skills

  • Product and UX decision-making in complex systems

  • Design systems as product infrastructure

  • Cross-team alignment and design governance

  • Interface design under technical and operational constraints

  • Collaboration with product and engineering leadership

Experience

2021-2024

SENIOR UI DESIGNER

ICON INCAR 

Berlin, Gemany

I developed robust visual concepts for HMI and infotainment UX/UI, maintaining design systems for consistency across platforms. I collaborated with globalteams and stakeholders to enhance user experience and align with brand standards. Additionally, I conducted job interviews andmentored junior designers to foster team growth.

Key achievement

  • Improved user experience and brand alignment through innovative design concepts.

2021-2024

SENIOR UI DESIGNER

ICON INCAR 

Berlin, Gemany

I developed robust visual concepts for HMI and infotainment UX/UI, maintaining design systems for consistency across platforms. I collaborated with globalteams and stakeholders to enhance user experience and align with brand standards. Additionally, I conducted job interviews andmentored junior designers to foster team growth.

Key achievement

  • Improved user experience and brand alignment through innovative design concepts.

2020-2021

PRODUCT DESIGNER

GREATOR

Düsseldorf, Gemany

I supported product teams in designing user interfaces, updated UI Design Token files, and addressed documentation issues. I created mobile app prototypes and, mood board. I onboarded UI design juniors, contributed to design system processes, and enhanced UX researcher outputs by integrating insights into the design process

Key achievement

  • Led UI team stand-ups and implemented a kanban system for better project management.

  • Introduced a Design System Pilot, including roadmaps, starter kits, and naming conventions.

2020-2021

PRODUCT DESIGNER

GREATOR

Düsseldorf, Gemany

I supported product teams in designing user interfaces, updated UI Design Token files, and addressed documentation issues. I created mobile app prototypes and, mood board. I onboarded UI design juniors, contributed to design system processes, and enhanced UX researcher outputs by integrating insights into the design process

Key achievement

  • Led UI team stand-ups and implemented a kanban system for better project management.

  • Introduced a Design System Pilot, including roadmaps, starter kits, and naming conventions.

2016 - 2020

UI/UX DESIGNER

Tangible

Rimini, Italy

I designed scalable user interfaces in startup and agile environments, focusing on user research, interaction design, and user flows. I mentored junior designers, contributed to recruitment and onboarding, and helped define project roadmaps. My work enhanced user engagement, optimized design time, and integrated research insights, ensuring iterative, data-driven improvements aligned with business goals.

Key achievement

  • Defined and organized a pattern library for a banking app, improving efficiency across teams.

  • Spearheaded the digital identity redesign for Coop, enhancing user satisfaction and brand presence.

2016 - 2020

UI/UX DESIGNER

Tangible

Rimini, Italy

I designed scalable user interfaces in startup and agile environments, focusing on user research, interaction design, and user flows. I mentored junior designers, contributed to recruitment and onboarding, and helped define project roadmaps. My work enhanced user engagement, optimized design time, and integrated research insights, ensuring iterative, data-driven improvements aligned with business goals.

Key achievement

  • Defined and organized a pattern library for a banking app, improving efficiency across teams.

  • Spearheaded the digital identity redesign for Coop, enhancing user satisfaction and brand presence.

2014 - 2016

Co-Founder - UI/UX DESIGNER

Gravida

Macerata, Italy

As a co-founder of Gravida, I focused on creating unique brand identities and design solutions for startups. My passion for design and collaboration helped us deliver user-centric, innovative projects that empower our clients. I truly love being part of Gravida and its mission to drive impactful design.

Key achievement

  • Designed a fully responsive CRM web application, from wireframing to the final UI, collaborating with all stakeholders, from CEO to development, in a fully remote international environment. I also defined the brand identity of the company and created accessory material such as stationery, ebooks and presentations.

2014 - 2016

Co-Founder - UI/UX DESIGNER

Gravida

Macerata, Italy

As a co-founder of Gravida, I focused on creating unique brand identities and design solutions for startups. My passion for design and collaboration helped us deliver user-centric, innovative projects that empower our clients. I truly love being part of Gravida and its mission to drive impactful design.

Key achievement

  • Designed a fully responsive CRM web application, from wireframing to the final UI, collaborating with all stakeholders, from CEO to development, in a fully remote international environment. I also defined the brand identity of the company and created accessory material such as stationery, ebooks and presentations.

Certification

2025

Design Strategy

IDEO U

2025

Design Manager Foundations

Maven

2024

Enterprise Design Thinking Co-Creator

IBM

2024

Design Token and UI Component Architecture

Into Design Ststem

2024

UX Management

TAG Talent Garden

Professional Development

2020

DesignOps Global Conference - Dave Malouf’s Intro to Design

Operations Workshop

Manchester, England

2019

Patterns Day

Patterns Day, England

2019

Jake Knapp - Design Sprint Worksop 2019

Bologna, Italy

2018

Alla Kholmatova - Design Systems Workshop

Rimini, Italy

2018

Josh Clark - Designing for What’s Next

Rimini, Italy

2017

Mirror Conf - Brad Frost’s Atomic Design Workshop

Braga, Portugal

Training, Lectures, Public Speaking

2020

Training

Sprint prototyping

TAG Talent Garden

Milan, Italy

2019

Lecture

DesignOps E lo stato dell’arte in Italia e all’estero

Zanichelli

Bologna, Italy

2019

Training

Design Principle for developer

ONIT Group SRL

Bologna, Italy

2018

Lecture

Design Tools Romagna #3 : Figma

Tangible

Rimini, Italy

2018

Lecture

Design System and Atomic Design

Università degli Studi di Milano - Bicocca

Milan, Italy

2017

Training

Sketch for prototyping

Liu Jo

Carpi, Italy

Languages

English

Fluent

French

Fluent

Italian

Native

Appreciate you reaching the bottom of the page. Can't wait to get in touch with you shortly.

Appreciate you reaching the bottom of the page. Can't wait to get in touch with you shortly.

Download PDF

E.

Currently available for product design roles
and system-driven projects on complex digital products.
If this way of thinking resonates, let’s discuss a product.

Let's talk about your product

hello@edoardosportelli.design

Linkedin

Medium

Styleguide (of course)

© Edoardo Sportelli - 2026. Living in Italy, in Fiastra, nestled in the Sibillini Mountains. Like Tuscany, but better. Policy Privacy and Data Protection. No reuse or redistribution without permission.

E.

Currently available for product design roles
and system-driven projects on complex digital products.
If this way of thinking resonates, let’s discuss a product.

Let's talk about your product

hello@edoardosportelli.design

Linkedin

Medium

Styleguide (of course)

© Edoardo Sportelli - 2026. Living in Italy, in Fiastra, nestled in the Sibillini Mountains. Like Tuscany, but better. Policy Privacy and Data Protection. No reuse or redistribution without permission.

Currently available for product design roles
and system-driven projects on complex digital products.
If this way of thinking resonates, let’s discuss a product.

Let's talk about your product

hello@edoardosportelli.design

Linkedin

Medium

Styleguide (of course)

© Edoardo Sportelli - 2024
Living in Italy, in Fiastra, nestled in the Sibillini Mountains. Like Tuscany, but better.

Policy Privacy and Data Protection.

No reuse or redistribution without permission.

E.

Currently available for product design roles
and system-driven projects on complex digital products.
If this way of thinking resonates, let’s discuss a product.

Let's talk about your product

hello@edoardosportelli.design

Linkedin

Medium

Styleguide (of course)

© Edoardo Sportelli - 2024
Living in Italy, in Fiastra, nestled in the Sibillini Mountains. Like Tuscany, but better.

Policy Privacy and Data Protection.

No reuse or redistribution without permission.

E.