Product Designer working across UX, interfaces, and system-level decisions
Summary
Product Designer with over 10 years of experience working on complex, multi-team digital products across fintech, automotive, and large-scale platforms.
I specialize in aligning UX, interface design, and system-level decisions to help products scale without re-making the same choices over time. I work closely with product managers and engineers in contexts where clarity, governance, and long-term structure matter.
Core Skills
Product and UX decision-making in complex systems
Design systems as product infrastructure
Cross-team alignment and design governance
Interface design under technical and operational constraints
Collaboration with product and engineering leadership
Experience
2021-2024
SENIOR UI DESIGNER
ICON INCAR
Berlin, Gemany
I developed robust visual concepts for HMI and infotainment UX/UI, maintaining design systems for consistency across platforms. I collaborated with globalteams and stakeholders to enhance user experience and align with brand standards. Additionally, I conducted job interviews andmentored junior designers to foster team growth.
Key achievement
Improved user experience and brand alignment through innovative design concepts.
2021-2024
SENIOR UI DESIGNER
ICON INCAR
Berlin, Gemany
I developed robust visual concepts for HMI and infotainment UX/UI, maintaining design systems for consistency across platforms. I collaborated with globalteams and stakeholders to enhance user experience and align with brand standards. Additionally, I conducted job interviews andmentored junior designers to foster team growth.
Key achievement
Improved user experience and brand alignment through innovative design concepts.
2021-2024
SENIOR UI DESIGNER
ICON INCAR
Berlin, Gemany
I developed robust visual concepts for HMI and infotainment UX/UI, maintaining design systems for consistency across platforms. I collaborated with globalteams and stakeholders to enhance user experience and align with brand standards. Additionally, I conducted job interviews andmentored junior designers to foster team growth.
Key achievement
Improved user experience and brand alignment through innovative design concepts.
2021-2024
SENIOR UI DESIGNER
ICON INCAR
Berlin, Gemany
I developed robust visual concepts for HMI and infotainment UX/UI, maintaining design systems for consistency across platforms. I collaborated with globalteams and stakeholders to enhance user experience and align with brand standards. Additionally, I conducted job interviews andmentored junior designers to foster team growth.
Key achievement
Improved user experience and brand alignment through innovative design concepts.
2020-2021
PRODUCT DESIGNER
GREATOR
Düsseldorf, Gemany
I supported product teams in designing user interfaces, updated UI Design Token files, and addressed documentation issues. I created mobile app prototypes and, mood board. I onboarded UI design juniors, contributed to design system processes, and enhanced UX researcher outputs by integrating insights into the design process
Key achievement
Led UI team stand-ups and implemented a kanban system for better project management.
Introduced a Design System Pilot, including roadmaps, starter kits, and naming conventions.
2020-2021
PRODUCT DESIGNER
GREATOR
Düsseldorf, Gemany
I supported product teams in designing user interfaces, updated UI Design Token files, and addressed documentation issues. I created mobile app prototypes and, mood board. I onboarded UI design juniors, contributed to design system processes, and enhanced UX researcher outputs by integrating insights into the design process
Key achievement
Led UI team stand-ups and implemented a kanban system for better project management.
Introduced a Design System Pilot, including roadmaps, starter kits, and naming conventions.
2020-2021
PRODUCT DESIGNER
GREATOR
Düsseldorf, Gemany
I supported product teams in designing user interfaces, updated UI Design Token files, and addressed documentation issues. I created mobile app prototypes and, mood board. I onboarded UI design juniors, contributed to design system processes, and enhanced UX researcher outputs by integrating insights into the design process
Key achievement
Led UI team stand-ups and implemented a kanban system for better project management.
Introduced a Design System Pilot, including roadmaps, starter kits, and naming conventions.
2020-2021
PRODUCT DESIGNER
GREATOR
Düsseldorf, Gemany
I supported product teams in designing user interfaces, updated UI Design Token files, and addressed documentation issues. I created mobile app prototypes and, mood board. I onboarded UI design juniors, contributed to design system processes, and enhanced UX researcher outputs by integrating insights into the design process
Key achievement
Led UI team stand-ups and implemented a kanban system for better project management.
Introduced a Design System Pilot, including roadmaps, starter kits, and naming conventions.
2016 - 2020
UI/UX DESIGNER
Tangible
Rimini, Italy
I designed scalable user interfaces in startup and agile environments, focusing on user research, interaction design, and user flows. I mentored junior designers, contributed to recruitment and onboarding, and helped define project roadmaps. My work enhanced user engagement, optimized design time, and integrated research insights, ensuring iterative, data-driven improvements aligned with business goals.
Key achievement
Defined and organized a pattern library for a banking app, improving efficiency across teams.
Spearheaded the digital identity redesign for Coop, enhancing user satisfaction and brand presence.
2016 - 2020
UI/UX DESIGNER
Tangible
Rimini, Italy
I designed scalable user interfaces in startup and agile environments, focusing on user research, interaction design, and user flows. I mentored junior designers, contributed to recruitment and onboarding, and helped define project roadmaps. My work enhanced user engagement, optimized design time, and integrated research insights, ensuring iterative, data-driven improvements aligned with business goals.
Key achievement
Defined and organized a pattern library for a banking app, improving efficiency across teams.
Spearheaded the digital identity redesign for Coop, enhancing user satisfaction and brand presence.
2016 - 2020
UI/UX DESIGNER
Tangible
Rimini, Italy
I designed scalable user interfaces in startup and agile environments, focusing on user research, interaction design, and user flows. I mentored junior designers, contributed to recruitment and onboarding, and helped define project roadmaps. My work enhanced user engagement, optimized design time, and integrated research insights, ensuring iterative, data-driven improvements aligned with business goals.
Key achievement
Defined and organized a pattern library for a banking app, improving efficiency across teams.
Spearheaded the digital identity redesign for Coop, enhancing user satisfaction and brand presence.
2016 - 2020
UI/UX DESIGNER
Tangible
Rimini, Italy
I designed scalable user interfaces in startup and agile environments, focusing on user research, interaction design, and user flows. I mentored junior designers, contributed to recruitment and onboarding, and helped define project roadmaps. My work enhanced user engagement, optimized design time, and integrated research insights, ensuring iterative, data-driven improvements aligned with business goals.
Key achievement
Defined and organized a pattern library for a banking app, improving efficiency across teams.
Spearheaded the digital identity redesign for Coop, enhancing user satisfaction and brand presence.
2014 - 2016
Co-Founder - UI/UX DESIGNER
Gravida
Macerata, Italy
As a co-founder of Gravida, I focused on creating unique brand identities and design solutions for startups. My passion for design and collaboration helped us deliver user-centric, innovative projects that empower our clients. I truly love being part of Gravida and its mission to drive impactful design.
Key achievement
Designed a fully responsive CRM web application, from wireframing to the final UI, collaborating with all stakeholders, from CEO to development, in a fully remote international environment. I also defined the brand identity of the company and created accessory material such as stationery, ebooks and presentations.
2014 - 2016
Co-Founder - UI/UX DESIGNER
Gravida
Macerata, Italy
As a co-founder of Gravida, I focused on creating unique brand identities and design solutions for startups. My passion for design and collaboration helped us deliver user-centric, innovative projects that empower our clients. I truly love being part of Gravida and its mission to drive impactful design.
Key achievement
Designed a fully responsive CRM web application, from wireframing to the final UI, collaborating with all stakeholders, from CEO to development, in a fully remote international environment. I also defined the brand identity of the company and created accessory material such as stationery, ebooks and presentations.
2014 - 2016
Co-Founder - UI/UX DESIGNER
Gravida
Macerata, Italy
As a co-founder of Gravida, I focused on creating unique brand identities and design solutions for startups. My passion for design and collaboration helped us deliver user-centric, innovative projects that empower our clients. I truly love being part of Gravida and its mission to drive impactful design.
Key achievement
Designed a fully responsive CRM web application, from wireframing to the final UI, collaborating with all stakeholders, from CEO to development, in a fully remote international environment. I also defined the brand identity of the company and created accessory material such as stationery, ebooks and presentations.
2014 - 2016
Co-Founder - UI/UX DESIGNER
Gravida
Macerata, Italy
As a co-founder of Gravida, I focused on creating unique brand identities and design solutions for startups. My passion for design and collaboration helped us deliver user-centric, innovative projects that empower our clients. I truly love being part of Gravida and its mission to drive impactful design.
Key achievement
Designed a fully responsive CRM web application, from wireframing to the final UI, collaborating with all stakeholders, from CEO to development, in a fully remote international environment. I also defined the brand identity of the company and created accessory material such as stationery, ebooks and presentations.
Certification
2025
Design Strategy
IDEO U
2025
Design Manager Foundations
Maven
2024
Enterprise Design Thinking Co-Creator
IBM
2024
Design Token and UI Component Architecture
Into Design Ststem
2024
UX Management
TAG Talent Garden
Professional Development
2020
DesignOps Global Conference - Dave Malouf’s Intro to Design
Operations Workshop
Manchester, England
2019
Patterns Day
Patterns Day, England
2019
Jake Knapp - Design Sprint Worksop 2019
Bologna, Italy
2018
Alla Kholmatova - Design Systems Workshop
Rimini, Italy
2018
Josh Clark - Designing for What’s Next
Rimini, Italy
2017
Mirror Conf - Brad Frost’s Atomic Design Workshop
Braga, Portugal
Training, Lectures, Public Speaking
2020
Training
Sprint prototyping
TAG Talent Garden
Milan, Italy
2019
Lecture
DesignOps E lo stato dell’arte in Italia e all’estero
Zanichelli
Bologna, Italy
2019
Training
Design Principle for developer
ONIT Group SRL
Bologna, Italy
2018
Lecture
Design Tools Romagna #3 : Figma
Tangible
Rimini, Italy
2018
Lecture
Design System and Atomic Design
Università degli Studi di Milano - Bicocca
Milan, Italy
2017
Training
Sketch for prototyping
Liu Jo
Carpi, Italy
Languages
English
Fluent
French
Fluent
Italian
Native
Appreciate you reaching the bottom of the page. Can't wait to get in touch with you shortly.
Appreciate you reaching the bottom of the page. Can't wait to get in touch with you shortly.
E.
Currently available for product design roles
and system-driven projects on complex digital products.
If this way of thinking resonates, let’s discuss a product.
© Edoardo Sportelli - 2026. Living in Italy, in Fiastra, nestled in the Sibillini Mountains. Like Tuscany, but better. Policy Privacy and Data Protection. No reuse or redistribution without permission.
E.
Currently available for product design roles
and system-driven projects on complex digital products.
If this way of thinking resonates, let’s discuss a product.
© Edoardo Sportelli - 2026. Living in Italy, in Fiastra, nestled in the Sibillini Mountains. Like Tuscany, but better. Policy Privacy and Data Protection. No reuse or redistribution without permission.
E.
Currently available for product design roles
and system-driven projects on complex digital products.
If this way of thinking resonates, let’s discuss a product.
© Edoardo Sportelli - 2026. Living in Italy, in Fiastra, nestled in the Sibillini Mountains. Like Tuscany, but better. Policy Privacy and Data Protection. No reuse or redistribution without permission.
Currently available for product design roles
and system-driven projects on complex digital products.
If this way of thinking resonates, let’s discuss a product.
© Edoardo Sportelli - 2024
Living in Italy, in Fiastra, nestled in the Sibillini Mountains. Like Tuscany, but better.
Policy Privacy and Data Protection.
No reuse or redistribution without permission.
E.
Currently available for product design roles
and system-driven projects on complex digital products.
If this way of thinking resonates, let’s discuss a product.
© Edoardo Sportelli - 2024
Living in Italy, in Fiastra, nestled in the Sibillini Mountains. Like Tuscany, but better.
Policy Privacy and Data Protection.
No reuse or redistribution without permission.
E.
Currently available for product design roles
and system-driven projects on complex digital products.
If this way of thinking resonates, let’s discuss a product.
© Edoardo Sportelli - 2024
Living in Italy, in Fiastra, nestled in the Sibillini Mountains. Like Tuscany, but better.
Policy Privacy and Data Protection.
No reuse or redistribution without permission.
E.
Currently available for product design roles
and system-driven projects on complex digital products.
If this way of thinking resonates, let’s discuss a product.
© Edoardo Sportelli - 2024
Living in Italy, in Fiastra, nestled in the Sibillini Mountains. Like Tuscany, but better.
Policy Privacy and Data Protection.
No reuse or redistribution without permission.
E.