I didn’t start as a “design systems person.” Over time, I realized my role wasn’t to polish screens, but to bring structure, clarity, and shared decisions where things were starting to sprawl.
How I ended up working on complexity
How I ended up working on complexity
Early in my career, I designed interfaces across industries and contexts. As products grew more complex, I noticed a pattern: visual quality was rarely the problem.
The real issues were structural, decisions made in silos, patterns diverging over time, and systems that couldn't scale. This realization shifted my focus from screens to product architecture, design systems, and explicit decision-making.
Early in my career, I designed interfaces across industries and contexts. As products grew more complex, I noticed a pattern: visual quality was rarely the problem.
The real issues were structural, decisions made in silos, patterns diverging over time, and systems that couldn't scale. This realization shifted my focus from screens to product architecture, design systems, and explicit decision-making.
From screens to structure
From screens to structure
As my work evolved, I became less interested in polishing individual interfaces and more focused on why products lose clarity over time. Complexity rarely stems from one bad decision, it accumulates when decisions remain implicit and isolated.
This led me to work at the system level, where design is less about output and more about creating the conditions for consistency, scalability, and long-term product health.
As my work evolved, I became less interested in polishing individual interfaces and more focused on why products lose clarity over time. Complexity rarely stems from one bad decision, it accumulates when decisions remain implicit and isolated.
This led me to work at the system level, where design is less about output and more about creating the conditions for consistency, scalability, and long-term product health.
Designing where decisions matter
Designing where decisions matter
I've spent years working on complex products in automotive and fintech, collaborating with product managers, engineers, and researchers. These environments reinforced one truth: clarity isn't about aesthetics.
When products operate under technical, operational, and business constraints, every design decision has consequences. Alignment becomes more valuable than novelty
I've spent years working on complex products in automotive and fintech, collaborating with product managers, engineers, and researchers. These environments reinforced one truth: clarity isn't about aesthetics.
When products operate under technical, operational, and business constraints, every design decision has consequences. Alignment becomes more valuable than novelty
Teaching as a way to make knowledge explicit
Teaching as a way to make knowledge explicit
Teaching is a natural extension of my practice. I regularly teach and mentor designers on design systems and product decision-making, using real challenges to transform implicit knowledge into shared frameworks.
The goal isn't transferring rules, it's helping others reason explicitly about structure, constraints, and trade-offs.
Teaching is a natural extension of my practice. I regularly teach and mentor designers on design systems and product decision-making, using real challenges to transform implicit knowledge into shared frameworks.
The goal isn't transferring rules, it's helping others reason explicitly about structure, constraints, and trade-offs.
When I’m not working
When I’m not working
When I’m not working, I live in the mountains.
I share this slower pace with Neve, my husky, who has very little respect for deadlines.
When I’m not working, I live in the mountains.
I share this slower pace with Neve, my husky, who has very little respect for deadlines.
E.
Currently available for product design roles
and system-driven projects on complex digital products.
If this way of thinking resonates, let’s discuss a product.
© Edoardo Sportelli - 2026. Living in Italy, in Fiastra, nestled in the Sibillini Mountains. Like Tuscany, but better. Policy Privacy and Data Protection. No reuse or redistribution without permission.
E.
Currently available for product design roles
and system-driven projects on complex digital products.
If this way of thinking resonates, let’s discuss a product.
© Edoardo Sportelli - 2026. Living in Italy, in Fiastra, nestled in the Sibillini Mountains. Like Tuscany, but better. Policy Privacy and Data Protection. No reuse or redistribution without permission.
E.
Currently available for product design roles
and system-driven projects on complex digital products.
If this way of thinking resonates, let’s discuss a product.
© Edoardo Sportelli - 2026. Living in Italy, in Fiastra, nestled in the Sibillini Mountains. Like Tuscany, but better. Policy Privacy and Data Protection. No reuse or redistribution without permission.
Currently available for product design roles
and system-driven projects on complex digital products.
If this way of thinking resonates, let’s discuss a product.
© Edoardo Sportelli - 2024
Living in Italy, in Fiastra, nestled in the Sibillini Mountains. Like Tuscany, but better.
Policy Privacy and Data Protection.
No reuse or redistribution without permission.
E.
Currently available for product design roles
and system-driven projects on complex digital products.
If this way of thinking resonates, let’s discuss a product.
© Edoardo Sportelli - 2024
Living in Italy, in Fiastra, nestled in the Sibillini Mountains. Like Tuscany, but better.
Policy Privacy and Data Protection.
No reuse or redistribution without permission.
E.
E.
Currently available for product design roles
and system-driven projects on complex digital products.
If this way of thinking resonates, let’s discuss a product.
© Edoardo Sportelli - 2026. Living in Italy, in Fiastra, nestled in the Sibillini Mountains. Like Tuscany, but better. Policy Privacy and Data Protection. No reuse or redistribution without permission.
E.
Currently available for product design roles
and system-driven projects on complex digital products.
If this way of thinking resonates, let’s discuss a product.
© Edoardo Sportelli - 2026. Living in Italy, in Fiastra, nestled in the Sibillini Mountains. Like Tuscany, but better. Policy Privacy and Data Protection. No reuse or redistribution without permission.