Outcome
Building on Nissan’s Legacy: A Future-Ready HMI
Nissan’s reputation for technological leadership and user-focused design serves as the foundation for a modular, scalable HMI framework adaptable across various vehicle lineups.
Key Objectives
Enhance Passenger Experience
Balancing ease of use (an intuitive learning curve) with joy of use (emotional engagement).Appeal to Global Markets
Ensuring design relevance beyond Japan, addressing the needs of China, Europe, and the U.S.Differentiate from Competitors
Creating a distinctive HMI concept that seamlessly integrates with interior architecture.Future-Proof Scalability
Designing a system that can expand across Nissan models, supporting both existing and upcoming vehicles.
Balancing Three Pillars of Concept Development
A structured approach to problem-solving ensures an optimal balance between three core principles, guiding the development of a seamless, future-ready user experience:
Delightful UX. Every interaction is designed to engage and surprise, reinforcing positive brand perception through features that are intuitive, accessible, and emotionally resonant.
Technology Enablers. Innovation is balanced with technical feasibility, integrating new features while maintaining stability, efficiency, and reliability.
Market Relevance. Long-term success is achieved by anticipating user needs and maintaining global relevance, ensuring adaptability across various markets.
Origami-Inspired Digital Experience: Merging Tradition with Innovation
Origami has gained global recognition as an accessible yet intricate art form, encapsulating the wealth of Japanese culture and tradition, and celebrated globally for their distinctive essence.
It is an art form that promises to craft a product that exudes a truly Japanese aesthetic and sensitivity, both in its visual appearance and its evocative experience, and at icon incar we have been deeply inspired by its apparent simplicity and the way folding and unfolding paper can transcend into the digital realm.
As interface metaphor, Origami blends flexible dynamic layouts and classical information hierarchy with intersectional information dimming: an intuitive user control based on familiar physical interaction yet fresh and innovative in its core simplicity.
In its digital incarnation, Origami draws heavily from the physical realm while overcoming its limitations: digital surfaces now possess the ability to fold endlessly, effortlessly adjusting the volume of information in direct response to requirements, without being bound by any restrictions.
As visual design language, Origami heralds an innovative approach to contemporary interface design: by blending real-world familiarity and pervasive elements with the extraordinary adaptability of digital spatial utilisation, redefining the possibilities of interface creation.
Coast-to-coast
A holistic HMI concept redefines how users engage with digital interfaces, focusing on:
Reduce clutter interface without oversimplifying
A structured, intuitive mental model optimizes information without sacrificing depth or flexibility.
Context-Aware Assistance
Information adapts dynamically, keeping users informed yet focused without cognitive overload.
A Unique HMI Identity
A cohesive, character-driven design language ensures consistency across touchpoints.
Integrate MMD + CID
A holistic approach treats these elements as a unified system, maximizing their combined potential.
Bring the outside inside
The interface connects the vehicle with its surroundings, expanding the experience beyond the screen.
Establish generous ergonomics
Carefully designed interface elements provide optimal usability for both drivers and passengers.
